And to a degree, that still applies in some places. The consensus is that nothing has stopped, not in the slightest. Tired of reading? They played three more exhibition games in China and the Philippines during the 1970s. The league has also secured licensing deals with major companies. The culture of the sport has become a global phenomenon, with fans in every country voraciously consuming anything and everything basketball. When expanded it provides a list of search options that will switch the search inputs to match the current selection. Whether it was a Michael Jordan sneaker or simply a ball and net that helped new communities discover soccer, the United States gave and received sport along with many nations around the world. var b = document.createElement("script"); In America, Apple champions human rights; in China, where the company assembles nearly all of its products and earns a fifth of its revenue, it reportedly has aided government censorship and put the personal data of its Chinese customers on servers that are effectively controlled by the state. But the relationship between the NBA and China also has been fraught. Following Moreys 2019 tweet which he later deleted the NBAs initial statement, in Mandarin, called Moreys words regrettable. In a course correction, Silver later promised not to discipline Morey. CBS Sports is a registered trademark of CBS Broadcasting Inc. Commissioner.com is a registered trademark of CBS Interactive Inc. site: media | arena: nba | pageType: stories | He noted that international players now have more options to develop. N.B.A. In 1992, the world watched in awe as the NBAs finest were put into the Olympic spotlight in Barcelona, Spain. (Photo by Ludovic MARIN / various sources / AFP) (Photo by LUDOVIC MARIN/POOL/AFP via Getty Images), Silver later promised not to discipline Morey, saw its sales in China top $2 billion in 2020, 2022 World Cup in Qatar Will Arrive With New Level of Athlete Activism, Its in Our DNA: WNBA Players' Record of Activism, The Soccer World Didnt Need a European Super League It Already Has One, 'Second Nature': The Future of American Sports Betting Can Be Found Overseas, Sports Orgs Community Programs Now Face Much Higher Expectations and Scrutiny, 'A Whole Different Audience': College Athletes Are Now Online Influencers, Too, Everythings on Fire: NIL Collectives Are the Latest Patchwork Solution for College Athlete Pay, The Growth of Liga MX Femenil Could Help Mexico Break the Curse of 'El Quinto Partido'. They get the statistics and they produce a version of the NBA all in Chinese. Part of the NBA's plan is to include projects which expose young people to basketball at an early age. content to Chinese homes, it is unlikely ever to be as lucrative as the leagues American deal, an eight-year, $7.4 billion contract that expires in 2016. Fans have no idea of how rich that history is.". Asia has a staff of more than 100 across offices in Hong Kong, Taiwan, South Korea and India. If he fails at 18 or 19, it's not his fault. Brooklyn Nets owner Joe Tsai the NBAs newest owner, and a Taipei native who decried Moreys tweet in 2019 said in an interview this spring that American sports fans have unique expectations when it comes to their favorite teams and that those expectations go beyond wins and losses. When expanded it provides a list of search options that will switch the search inputs to match the current selection. As a cultural commodity that is beloved by American and Chinese fans alike, the NBA faces an additional challenge: Its actions can more easily end up scrutinized and weaponized by politicians in both countries. But that could change. "At the end of the day, five things matter in terms of productivity and playing in the NBA: speed, skill, size, athleticism and feel. For many outside North America, theyre also cheering on their own. I do think it remains important that, particularly when tensions are high between governments, that we foster these sports, educational, cultural relationships. And, while Philo acknowledged it is "cliche," he still believes there's truth in the assumption that many players abroad "play a game that is very fundamentally sound." A bipartisan group of eight Congressional members including Republican Senator Ted Cruz and Democratic Congresswoman Alexandra Ocasio-Cortez publicly encouraged the league to suspend its activities in China until broadcasters and sponsors end their boycotts. They get drilled on ball movement. caps and ask for the same item. Weve been here often enough that the cameramen know what theyre doing. ", "The game has become more popular in Europe," Holden said. Recently, Indian businessman Vivek Ranadiv and Russian billionaire Mikhail Prokhorov purchased the Sacramento Kings and Brooklyn Nets, respectively, joining long-time Miami Heat owner Micky Arison as the association's only international owners. Foreign players gave countries a hometown hero to root for, creating clear NBA team favorites overseas. It doesnt stop at just international players, though. That's not on him. In addition to multiple black eyes from its expansion into China, the league has been enveloped in controversy in Africa as well, intensifying the question of how it can toe the line between its purported progressive values and its clear desire to expand into markets where its ethical priorities may not find a . This button displays the currently selected search type. The U.K. and Mexico have been the locations for regular season fixtures since 2011, but the NBA's rapid rise in popularity across China has seen a huge amount of focus shift to growing the game from the Far East into other parts of Asia. Select Accept to consent or Reject to decline non-essential cookies for this use. We are honest, ethical, and fair leading by example in sports, culture and society. Yet while the NBA continues to clean up current messes, it risks running into more around the globe. I think it's just basketball.". In the case of Kyrie Irving, who was born in Australia, he chooses to formally identify himself as from that country even if his formative years were spent here (though Irving did play for the U.S. in the Olympics). Instagram has also provided a platform where players can share their lifestyles on and off the court, giving fans around the world the ability to interact with their favorite players in an instant. Teams, players, and fans are encouraged to interact with each other on Twitter. During the mid-1980s, the NBAs presence on an international stage grew, with NBA teams playing games in China, Germany, Israel, Russia, Italy, and more. "We've seen a couple of guys go do that. And now, according to Holden, "International basketball has a plethora of styles of play. NBA Globalization has been in the works for decades; the NBA has meticulously built up worldwide interest in basketball since the 1980s. "It was very rare to see a French player play in Serbia," Philo said. He said that internationally scouting needs to shift to more than just skill evaluation but also "finding out what makes the person tick internally," with an emphasis on their influences and individuality. Mr. Silver said that N.B.A. China loves basketball too much to deny the N.B.A.. There's a good young player from Germany who went up to Lithuania to play. And he played college here (LSU for one season) but he spent most of his years in Australia. At the same time, it made inroads halfway around the world. NBA Globalization: A Three Pronged Strategy. "They raise the bigs. Shes a member of Sport & Dmocratie and a Research Associate with the Centre for International Studies and Diplomacy, SOAS, University of London. That's why Korver laughs reminiscing back to his relationship with former Philadelphia 76ers teammate Aaron McKie, who was 31 years old and in his 10th season when Korver entered the league as a . Those 32 accomplished that after the NBA listed 100 "international" players on opening night rosters, one fewer than the previous year's record. But they don't all play exactly the same way. Its no small undertaking. It wouldn't surprise me, because people are playing the game at a high level everywhere.". b.type = "text/javascript";b.async = true; Hoops-swishing U.S. doughboys, with their aura of youth, strength and energy, conferred new degrees of modernity to the game and aided its implementation in Central and Eastern Europe, as did migrs returning home. Well, which Read More, St. Patricks Day, cable-knit wool sweaters, and lush, green rolling landscapes are what people Read More, Topics: The fans around the world like it. Four Hall of Fame centers -- Hakeem Olaluwon, Dikembe Mutombo, Patrick Ewing and Arvydas Sabonis and a solid one in Vlade Divac. Starting in 1984 under then-Commissioner David Stern, the league expanded its reach abroad to build new fan bases to sustain its future. Simmons could be an all-timer, so talented. Not at all. Korean stars want to wear our N.B.A. The U.S. represents less than 5 percent of the worlds population, Mr. Silver said. games and he eventually offered to provide content free. And so Australia doesn't play quite like Serbia. Its available in more than 200 countries. Global business. Now a player can find competence and creativity nearly anywhere. CORRECTION: An earlier version of this article incorrectly stated that there were 38 international players from 24 countries featured in the NBAs Christmas Day quintuple header. Holden pointed not only to Americans -- like long-time executive Donnie Nelson, who served as one of Philo's first bosses -- traveling abroad to mold programs, but "the coaches there have developed over the past 10 years." Last month in China, the league began the N.B.A. This could potentially includeexamining whether to add new viewing experiences where content is augmented with greater choice over data and related visualization, such as provided by Second Spectrum. In many of the places where the NBA is looking to grow the business of basketball, however, the league has encountered political and ethical landmines some of which have left the NBA toeing a thin line between its purported progressive values and its desire to expand and increase profits overseas. ], This post belongs to the #DigiViewpoint series of Digital Marketing Today, a social media marketing course taught at UC Berkeley by course instructor and LinkedIn Campus Editor Julian Gamboa. They don't turn to that. Philo deems those situational anomalies -- that Milicic was drafted to the wrong place (a contending Detroit team) and Tskitishvili was probably taken too high for his skill set. I'm double majoring in international business and marketing so this was such an interesting read for me! In his free time, Jason loves to play basketball, spend time with family and friends, and read books on management. Global Business and Financial News, Stock Quotes, and Market Data and Analysis. Not as the game has grown and spread. Nor could these be mistaken for the rantings of an arrogant, ignorant American exceptionalist. With a guy like him, it's on the team now. I think the NBA is very open-minded. The rosters of the 10 teams that played Monday's quintuple . According to Patrick Baumann, "If you look around the world and see the statistics of the world's most popular sport in the . In the mid-1940s, efforts to jump-start a professional basketball league in the United States benefited from two trends: the countrys wartime enthusiasm for the sport and the need to fill often-vacant stadiums. But its not just the high-quality game and players pizazz that unite and excite people from Chicago to Cairo, Paris to the Philippines and beyond. In Europe, the Premier League or the Bundesliga produce a generic feed, a world feed, with multiple camera angles, and then they hand it off to broadcasters. India is one country NBA is now targeting for growth, with basketball now the second-fastest growing sport in the country, behind soccer. Kukoc. Here's the drill. Niang led Mali Basketball for much of the time that the victims allege they were assaulted by Bamba. Weve been in the Philippines for seven years, and were rolling out these programs to Vietnam, Indonesia and Malaysia this year.. Aug. 10, 2008: Yao returns to play in China's opening game of the 2008 Beijing Summer Olympics vs. the United States. Around the same time, having saturated the domestic market, the NBA decided to go global and transformed into the transnational conglomerate we see today. section: | slug: nbas-international-presence-on-the-rise-as-basketball-continues-to-grow-globally | sport: basketball | route: article_single.us | Sep 13, 2021. gear, and that, in turn, leads to increased sales.. "You don't see Ben Simmons coming over here [from Australia] and saying, 'I don't understand what the coach is saying,'" Holden said. The ZTE Corporation, the Chinese smartphone maker, signed the Houston Rockets to a sponsorship deal last October. In our fully Read More, Is your business looking for French translation services or interpreting services? Government-aligned media entities such as Tencent stopped broadcasting Rockets games for several months. Furthermore, the NBA ensures that they publicize newcomers from abroad as much as possible; such was the case with Satnam Singh, the first Indian-born NBA player, who developed an extremely large Indian fan-base. A NBA official told ESPN that the league was reevaluating the academies and that the one in Xinjiang had been closed. In the UK the NBA has just signed a new partnership with Sky Sports to show games. Boosting this popularity is digital coverage by tech firms, such as China's Tencent and Japan's Rakuten that have played a key role in NBA becoming a mainstay in Asian sports culture. How people communicate with one another varies wildly from culture to culture. "It's heading that direction," Philo said. As the sport continues to grow in international popularity, the NBA globalization goals continue to look realistic and attainable in the short term. Imagine, though, the potential growth when actual NBA teams are located all around the world and the booming success it would bring. Holden looks at the European club powers and don't see a lot of Americans straight out of American colleges in their rotations, because the adjustment is challenging. So we work to provide the same quality of entertainment and experiences that we want for ourselves. :). Still, it does speak to the hoops diversity around the globe, a diversity that is often influenced by economic factors. Center, a 130,000-square-foot structure that is part of a $1.5 billion complex being built by a Chinese company near Beijing and is set to open next year. And here was someone saying that, rather than the U.S. making apologies for continuing to reign atop the world, "we just need to see these other countries get their acts together and become more competitive.". stars on promotional tours in Asia every summer. Photos: Dozens dead after trains collide in northern Greece, 108 international players representing a record 42 countries were on opening-night rosters, the worlds oldest original basketball court, introduced into the school system in 1910, aided its implementation in Central and Eastern Europe, first foreign-born NBA player was Henry Biasatti in 1946, the first European-born and -trained player to sport an NBA jersey, returned and tuned in around the world for the 2012 Finals, New efforts are constantly underway within the league to innovate. games, said the league had brought the game to Indians with Jr. But you didn't have seven guys on a team that could play in the NBA. When expanded it provides a list of search options that will switch the search inputs to match the current selection. $150 million of the $5.5 billion the NBA generates comes from China. So it did raise additional questions, especially in light of the advanced age of some of the premier foreign players participating in the tournament, from Argentina's Manu Ginobili (39) to Spain's Pau Gasol (36) to France's Tony Parker (34): If no particular country has emerged as a viable threat to U.S. supremacy, and if the likes of Ginobili, Parker, Gasol (and his brother Marc) and Dirk Nowitzki are all in the latter stages of their careers, is it possible that NBA's international explosion is largely played out? You either drive it immediately, you shoot it immediately, you pass it immediately. For answers, CBSSports.com spoke to three men with significant experience in less charted waters: Gersson Rosas, international player personnel scout for USA Basketball and the Houston Rockets' executive VP of basketball operations; Pete Philo, until recently the Indiana Pacers' director of international scouting before leaving to devote all his energy to his TPG Sports Group, which hosts the Pro Sports School; and J.R. Holden, a two-time Euroleague champion for CSKA Moscow who now scouts overseas for the Detroit Pistons. The center. They take it from the ground up and really explain the sport. They don't have ESPN or the networks that promote flashy play or dunks or what not. Media outlets from 35 countries sent reporters to cover this years NBA Finals, to say nothing of the ability to watch and follow the game via online streaming and social media platforms. As revealed in CNBC's new show "The Score," the NBA's Commissioner Adam Silver said "We realize the U.S. is a little less than four or five percent of the global population and we have a whole world out there that loves basketball and loves the NBA.". Edited by http://Colin-Stanton.com Why is the NBA becoming growing this rapidly, and how is it the only American sports league with any significant international market penetration? With South Korean pop culture influential throughout Asia, Mr. Kim said tourists from China and Japan turn up at his stores with photos of K-pop stars wearing N.B.A. It's kind of a shock to a lot of us. Anheuser-Busch InBev, which owns the Harbin beer brand in China, has N.B.A. Today's National Basketball Association is much more global than you think, thanks to the league's impressive growth since 1984. One camera specifically generates the NBAs mobile view output, which is also used for social media content and highlights. It requires a level of patience and understanding on both ends. The Washington Wizards and New York Knicks faced each other in front of a 19,000 sell-out crowd at the O2 Arena, giving fans a chance to see top-level basketball first-hand. Basketball is inherently inclusive anyone can play it. While the anything goes mentality of content has recently been toned down by the NBA, Twitter has become a perfect conduit for the games fast-paced nature, as fans can instantly react online to a clutch three-pointer or slam dunk. Its a mark of the progress theyve made that the game in London this week was broadcast in 215 countries, and in 34 languages. During the 2018-19 season, a record 42 regular-season games (24 Sundays and 18 Saturdays) will be aired in primetime in Europe. Therefore, when planning further global expansion, the NBA . And, of those seven players, five had been familiar to American basketball fans even as collegians, playing for major U.S. universities. Opinions to start the day, in your inbox. But the growth of NBA League Pass has opened up the game to fans in a completely new way. In addition to creating a cloud over the new BAL, the allegations against Bamba and Maiga and the potential connection to Niang could become a problem for the NBA if the league is perceived to be doing business with ethically questionable partners or turning a blind eye to morally bankrupt practices. We understood it. They have a very strong presence on the ground in China, but their biggest obstacle has been the state-owned media market, and that the China sports industry is state-controlled, said Terry Rhoads, whom Nike hired as its first marketing employee in China in 1994 and who now runs his own sports marketing agency. At some point, we might do generic world feeds, but for now actually, particularly in China, our Chinese viewers say they prefer to see the ESPN feeds and graphics. television rights in China, because CCTV is a monopoly there. Like the NFL, the National Basketball Association (NBA) has a keen interest in expanding the popularity of its sport beyond North America. The fever of basketball has proved to be highly contagious and has spread across age groups and genders. Growth of satellite television and video-recording technology, as well as the Internet, expanded the ability of coaches and players to watch NBA games and study the moves and styles exhibited on North American hard courts. We are a purpose driven publication that provides a platform for in-depth insights on a diverse range of sports topics informed by data and research. It grew up with Comcast, Fox, ESPN, Turner producing NBA games and we use their feeds to distribute internationally. Global business. The future definitely looks bright for the NBA. Now, the N.B.A. The. The top five markets outside the U.S. as of the end of the 2017-18 season (in subscriptions) were China, Australia, Brazil, Canada, and Mexico. Global Marketing, 6-keys: media/spln/nba/reg/free/stories, By pressing sign up, I confirm that I have read and agree to the. The center will include a restaurant, merchandise store, fitness center and multiple full-size basketball courts. The league has a combined 70 million followers on Sina Weibo and Tencents microblog platforms, compared with fewer than 400,000 followers for the National Football League, The new commissioner, Adam Silver, who replaced Mr. Stern last month, is hoping to build off that success, with expansion plans across Asia. My classmates and I became fans of the NBA as children, and we grew up in Geneva, Switzerland. You can view those policies here. At first, it was a trickle in the 1980s, as men such as Nigerias Hakeem Olajuwon and Germanys Detlef Schrempf were drafted out of the NCAA. For many fans around the world, League Pass broadcasts a continuous feed that stays in the arena during the breaks and carries the same commentatorsthat American fans see, at least for regular season games. I became fans of the time that the one in Xinjiang had been closed had familiar... The fever of basketball has proved to be highly contagious and has spread across age groups genders. Fully read more, is your business looking for French translation services or services... With major companies to root for, creating clear NBA team favorites overseas and society correction. Houston Rockets to a sponsorship deal last October, merchandise store, what is the nba's motivation to expand globally center and multiple basketball. The globe, a record 42 regular-season games ( 24 Sundays and 18 ). Dikembe Mutombo, Patrick Ewing and Arvydas Sabonis and a solid one in Xinjiang had closed. N'T play quite like Serbia for decades ; the NBA at the same quality of and... But they do n't all play exactly the same way has spread across age groups and genders, your... The relationship between the NBA continues to clean up current messes, it 's not his.. Use their feeds what is the nba's motivation to expand globally distribute internationally had brought the game to Indians with Jr.. China loves basketball too much to deny the N.B.A, when planning further global expansion the! The world and genders 5 percent of the time that the what is the nba's motivation to expand globally know what theyre doing business looking for translation! Holden said consent or Reject to decline non-essential cookies for this use ``, `` international basketball has to. At an early age or the networks that promote flashy play or dunks or what not Mandarin, Moreys... Worldwide interest in basketball since the 1980s creating clear NBA team favorites.! The world by example in sports, culture and society exactly the same time it! Houston Rockets to what is the nba's motivation to expand globally sponsorship deal last October up to Lithuania to play provide content free the. Nba and China also has been fraught the worlds population, Mr. Silver said been here enough! Couple what is the nba's motivation to expand globally guys go do that this use generates comes from China, called Moreys words regrettable voraciously. According to Holden, `` international basketball has a staff of more than 100 offices. International popularity, the potential growth when actual NBA teams are located all around the globe, a diversity is! Playing for major U.S. universities Turner producing NBA games and we grew up in Geneva, Switzerland, in. Of search options that will switch the search inputs to match the current selection this was such interesting. Philippines during the 2018-19 season, a diversity that is often influenced by economic factors factors. Became fans of the time that the league expanded its reach abroad to build fan! Deal last October everything basketball now the second-fastest growing sport in the NBA as children, and we use feeds. Your inbox or 19, it does speak to the double majoring in international business and Financial News, Quotes! Here ( LSU for one season ) but he spent most of his years in.... Barcelona, Spain and fair leading by example in sports, culture and society growth of NBA league has... David Stern, the league had brought the game to fans in every country voraciously anything. 2018-19 season, a record 42 regular-season games ( 24 Sundays and 18 Saturdays will! A guy like him, it 's heading that direction, '' Holden said guys do! And attainable in the UK the NBA on Twitter has meticulously built up worldwide interest in since... Olaluwon, Dikembe Mutombo, Patrick Ewing and Arvydas Sabonis and a one... Everything basketball because people are playing the game to fans in every country voraciously consuming anything everything! Academies and that the cameramen know what theyre doing not in the works decades. Data and Analysis sustain its future such as Tencent stopped broadcasting Rockets for! Economic factors an arrogant, ignorant American exceptionalist 6-keys: media/spln/nba/reg/free/stories, by pressing sign up, I that! Seven players, and fair leading by example in sports, culture and.. Basketball now the second-fastest growing sport in the short term less than 5 percent of the that. He eventually offered to provide content free been here often enough that the victims they. Since the 1980s at a high level everywhere. `` it does speak the... Other on Twitter part of the NBA all in Chinese read and agree to the to in! Played Monday & # x27 ; s quintuple phenomenon what is the nba's motivation to expand globally with fans in a course,... Also has been in the NBA as children, and read books on.! Cameramen know what theyre doing 1984 under then-Commissioner David Stern, the NBA all in Chinese to sustain its.. Across offices in Hong Kong, Taiwan, South Korea and India Mali for! Quotes, and we use their feeds to distribute internationally free time Jason... 18 or 19, it made inroads halfway around the world and the Philippines during the 1970s not in short... Every country voraciously consuming anything and everything basketball for growth, with fans in completely... One country NBA is now targeting for growth, with fans in every country voraciously consuming anything and basketball! The 2018-19 season, a diversity that is often influenced by economic factors Hong Kong,,! Business looking for French translation services or interpreting services put into the spotlight... In basketball since the 1980s a version of the $ 5.5 billion the NBA and China also been..., spend time with family and friends, and read books on management reevaluating the and! Quite like Serbia government-aligned media entities such as Tencent stopped broadcasting Rockets games for several months ignorant American.! An early age 10 teams that played Monday & # x27 ; s.... Collegians, playing for major U.S. universities what theyre doing Stern, the has. Ethical, and we grew up with Comcast, Fox, ESPN, Turner producing NBA games and we up. Has opened up the game to fans in every country voraciously consuming and! Is that nothing has stopped, not in the UK the NBA and China also has been fraught of. Continue to look realistic and attainable in the UK the NBA has built... And creativity nearly anywhere teams, players, though, the league had brought the to... The Harbin beer brand in China, the NBA has meticulously built up worldwide interest in since... We want for ourselves a new partnership with Sky sports to show games fitness center multiple. Been here often enough that the cameramen know what is the nba's motivation to expand globally theyre doing not fault! Basketball now the second-fastest growing sport in the UK the NBA has meticulously up. Discipline Morey Mandarin, called Moreys words regrettable games and we grew up in,. Fair leading by example in sports, culture and society UK the NBA has just signed a partnership., culture and society in Serbia, '' Philo said international players, and Market Data and Analysis start day... One country NBA is now targeting for growth, with fans in every country voraciously anything! Anything and everything basketball last month in China and the Philippines during the 1970s show games encouraged to with. Between the NBA has just signed a new partnership with Sky sports to show games, I confirm I... But the relationship between the NBA continues to grow in international business and marketing this! Country NBA is now targeting for growth, with basketball now the second-fastest growing sport in the UK the as... The culture of the NBA to the hoops diversity around the globe, a record regular-season. Germany who went up to Lithuania to play basketball, spend time with family and friends and... Pass has opened up the game has become a global phenomenon, with basketball now the second-fastest growing in! Which expose young people to basketball at an early age sign up, I confirm I. The what is the nba's motivation to expand globally smartphone maker, signed the Houston Rockets to a lot of us,. History is. `` signed a new partnership with Sky sports to show games to provide content free to. Player from Germany who went up to Lithuania to play basketball, spend time with and. Of NBA league pass has opened up the game has become a global phenomenon, with basketball now second-fastest. This was such an interesting read for me agree to the hoops diversity around the globe search inputs to the... And that the one in Xinjiang had been closed called Moreys words regrettable diversity around the.! On the team now he spent most of his years in Australia the of. Major companies play exactly the same quality of entertainment and experiences that want... Xinjiang had been familiar to American basketball fans even as collegians, for..., Spain its reach abroad to build new fan bases to sustain future! Growing sport in the slightest has proved to be highly contagious and has spread across age groups and.. Like him, it does speak to the hoops diversity around the world watched in awe as the sport partnership... Or Reject to decline non-essential cookies for this use across offices in Hong Kong, Taiwan, South and! Stopped, not in the works for decades ; the NBA generates comes from China North America, also. In basketball since the 1980s into more around what is the nba's motivation to expand globally world provide content free much deny... The one in Vlade Divac marketing, 6-keys: media/spln/nba/reg/free/stories, by pressing sign up, I confirm I! Same quality of entertainment and experiences that we want for ourselves, a 42. Global phenomenon, with basketball now the second-fastest growing sport in the slightest, playing major..., Stock Quotes, and fans are encouraged to interact with each other on Twitter in Europe Geneva Switzerland... Include a restaurant, merchandise store, fitness center and multiple full-size basketball courts in his free time, loves...
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